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Marketing Communications Resource Library

  1. Multilingual Marketing Content: Growing International Business with Global Content Value Chains is a 42-page research report by Mary Laplante, Karl Kadie, and Vince Emery published by analyst firm Outsell Inc. Today’s marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face unprecedented pressures. This free report describes real-world approaches to increasing the value of content as a key component of strategic brand management and marketing communications, citing examples of how industry leaders have succeeded and failed. To my knowledge, this is the first study ever to focus specifically on managing multilingual marketing content. It tries to answer the question "What's so different about marketing content?"
  2. Translating Social Media and Dynamic Content in Real Time for Customers: New Options for the Enterprise is a free 10-page white paper by Vince Emery published by analyst firm Outsell Inc. When translators localize content into multiple languages, they use technologies created for traditional static content, not for social content. Social media produce relatively large volumes of user-generated content that are then consumed by other users in real time or near real time. Even when assisted by technologies such as translation memory, traditional human-generated translations are too costly for social media and certainly are too slow for translating content that customers can generate faster than human translators can localize. The only viable alternative is real-time machine translation for social media. This paper describes new enterprise solutions for rapid translation of social interactions and dynamic content.
  3. "The Pentium Chip Story: A Learning Experience" appeared in Net.Value and was subsequently reprinted in other publications. It uses the uproar over the flaw in the Pentium chip to teach lessons about PR on the Internet.

  4. Webplanner software was originally created by Vince Emery and Roy Nierenberg (the man who coined the term "user experience") for Experience in Software, Inc. We built a product for managing website construction and maintenance, but the software has evolved into something much different now, an easy, useful tool for managing projects on the cloud as part of a team.
  5. How to Grow Your Business on the Internet by Vince Emery (Scottsdale: Coriolis Group Books) was the first book written by a businessperson who'd actually done business online telling other nontechnical businesspeople how to do it. Much to my surprise, it became a bestseller and went through three editions and innumerable printings. Some people tell me that I should still be making revised editions today, but I think progress has made the book more of a historical curio. Feel free to argue otherwise. If you want to know more:

  6. All-in-One Internet Business Success Pack by Vince Emery, Mary Jo Fahey, and Jeffrey Brown (Scottsdale: Coriolis Group Books) was a boxed set of books and software published in 1996 so nontechnical businesspeople could leverage the Net. Totally obsolete today except as a doorstop.
  7. Free Business Stuff from the Internet by Vince Emery and Patrick Vincent (Scottsdale: Coriolis Group Books).
  8. This 1996 directory of free online resources for business is almost totally obsolete today. If you are curious, you can read its back cover description. Can you tell that I had fun writing that cover?