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John Emery

Feb 21
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Effective Tips for Rebranding Your Business

By John Emery Brand Strategy
Everything you need to know; nothing you don't. Coming to a branding agency when you're considering a rebrand is a bold move. So first of all, "Bravo." It's like going...
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Feb 20
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Articulating the Good Idea

By John Emery Brand Strategy
There are far too many good ideas out there suffering at the hands of bad representatives. Sure, they’re well intentioned, they have dreams of growing a business and helping people,...
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Feb 19
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The Origins of Branding

By John Emery Brand Strategy
Cliff's Cattle Brands began as… brands. On animals. Like the heat-an-iron-in-the-fire-and-burn-their-ass kind of brand. It was a way of marking property. A way of telling your neighbors that this cattle...
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Dec 21
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3 Signs Your Company Is Having an Identity Crisis

By John Emery Brand Strategy, Business Leadership
i·den·ti·ty cri·sis īˈden(t)ədē ˌkrīsis/ noun: a period of uncertainty and confusion in which a person's sense of identity becomes insecure; a state of confusion in an institution or organization regarding...
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Sep 05
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Marie Kondo’ing Your Brand

By John Emery Brand Strategy
In 2019, Marie Kondo took America by storm. Netflix introduced its 139 million subscribers to an endearing Japanese consultant with a simple, effective approach to decluttering your life, named “Tidying...
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Sep 28
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Notes for the Journey Ahead

By John Emery Brand Strategy, Business Leadership
You're considering a journey into uncharted territory... When we launched Emery, we knew who we were, what made us unique and how we were going to help small businesses. But...
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Nov 25
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3 Tips for Designing a Church Logo

By John Emery Visual Identity
Maybe you're genuinely interested in the logo design process, maybe you're considering hiring a professional designer (expensive) or using one of those free logo makers online (cliché)... Regardless, the goal...
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