The Challenge
Gebeya found itself at a pivotal point, evolving rapidly from its roots in EdTech training to becoming a trusted marketplace for African tech talent. With the launch of the Gebeya Talent Cloud (G-TC), a platform that epitomizes the culmination of their diverse strengths, it became clear that a rebrand was essential to reflect their expanded vision and capabilities.
After
Before
Before
After
The Awakening
In response to this transformative phase, Emery stepped in to craft a brand strategy that would encapsulate Gebeya's expanded essence: "Opening Africa to a World of Opportunity."
Our strategy aimed to not only articulate Gebeya's mission but to invigorate the African tech scene with a vision that reached beyond the continent. The rebrand extended to a comprehensive visual identity overhaul, at the heart of which was an iconic "G" logo. This design ingeniously melds the essence of technology with the boldness of the African sun, serving as a beacon of inspiration and potential.
Logo Marks
Primary Mark
Reverse
Color Palette
Primary Palette
Deep Black
White
Secondary Palette
Resourceful
Red
Passionate
Pink
Opportunity
Orange
Energetic
Yellow
Patterns
Typography
Primary Typeface
Usage
Headlines
Aa
Secondary Typeface
Usage
Subheadings
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Tertiary Typeface
Usage
Body Copy
Brand Guide
The Transformation
This new visual identity, coupled with our strategic direction, has propelled Gebeya into remarkable new ventures, including keeping Emery on board as Chief Brand Officers through their Series-A fundraising efforts.
A significant milestone in this journey was sealing an 8-figure deal with Microsoft, underscoring Gebeya's pivotal role in bridging African talent with global opportunities.
Through this rebrand, Gebeya is not just seen; it shines, illuminating the path for African innovation on the world stage.
Client Testimonial
"Having joined Gebeya from Microsoft, I was yearning for something worldclass and fresh. Your team is delivering on everything I ever wanted. We now have a brand that sets us apart and stands out."
Martin Ndlovu — Chief Growth Officer - Gebeya Inc.
