The Challenge
Kamyar Sepanlou had seen the real estate industry from the inside — as an agent himself — and knew the power dynamic was badly skewed. Sellers, making one of the biggest financial decisions of their lives, were expected to defer to agents rather than choose among them.
His platform flipped that entirely: list your home, let qualified agents bid for your listing, keep more of your money. The concept was sharp. The name wasn't.
Referred to Emery by a Los Angeles-based investor, Kamyar arrived with a working product, early traction, and a name — Kikabid — that nobody understood. Before the brand could grow, it needed a foundation people could actually remember.
The Awakening
Emery led Kamyar through a focused strategy process, excavating the emotional core of what Listabid truly offers: not just savings, but the restoration of power to the seller. For too long, homeowners had put agents on a pedestal — deferring, discounting their own leverage, accepting terms they didn't have to accept. Kikabid gave them back the seat at the head of the table.
From that insight, Emery renamed the platform — Listabid — a name that instantly communicates the mechanism and invites curiosity in the same breath.
A fresh visual identity and full messaging platform followed, warm and confident without feeling clinical, giving Kamyar everything he needed to launch.
After
Before
Before
After
Logo Marks
Primary Mark
Reverse
Listabid Website
The Transformation
Since launching, Listabid took first place at CSUN's Annual Fast Pitch Competition, growing to more than 160 users and a 250-agent waitlist within its first three months.
The platform is now gaining traction across California and expanding into new markets across the United States. John Emery continues to serve as an advisor to the company — a testament to the belief Emery has in both the founder and the mission.
In a category ripe for disruption, Listabid now has a name, a voice, and an identity worthy of the fight.
Listabid Commercials