Fable Farmstead
Founded by Laura and Winslow Robinson on Wabanaki land in Freeport, Maine, Fable Farmstead is an organic, no-till farm and apiary — and the living laboratory from which one of the most inventive climate technology ventures in New England has grown.
The Challenge
When Winslow and Laura Robinson came to Emery in 2018, they were farmers with a PhD in behavior design, a deep belief that land stewardship and human health are inseparable, and a vision too expansive for a simple farm to hold.
The challenge wasn't just how to tell their story — it was building a brand architecture flexible enough to grow alongside Winslow's inventor's mind: one that could root a community-supported farm in Freeport while simultaneously providing the foundation for whatever came next.
As the years unfolded, what came next kept surpassing anything the original brief imagined.
The Awakening
Emery's partnership with Fable Farmstead became one of the most enduring in our history — a relationship built not around a single deliverable, but around the ongoing work of making sure the brand could keep pace with the mission.
As Winslow's design thinking pushed beyond the farm's fence lines, a new initiative emerged: Fable Forestry. Using robotics, AI, and community science to combat invasive species at scale, Fable Forestry connects landowners with removal providers and converts invasive biomass into biochar for soil restoration.
Winslow developed the LOCATE method — six stages from invasive species identification through neural networks to mechanical removal and biochar production — and booked out completely their first season, generating revenue within the first month.
The brand had to speak to both the farmstand and the frontier.
Logo Marks
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Monogram
Color Palette
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Ocean
Olive
Sand
The Transformation
What began as a farm brand has become a platform for regenerative thinking at the intersection of agriculture, public health, and climate technology.
Fable Forestry's embodied AI "robotic dogs" now locate, map, and remove invasive plants while collecting public health risk data — and the work has earned national recognition.
Fable Forestry is now a member of the ClimateTech Incubator at Northeastern University's Roux Institute in Portland, Maine, and a short documentary about the work is set to premiere at Patagonia's Freeport location in March 2026.
For Emery, Fable Farmstead represents something sacred: a client whose ambition has never stopped growing — and a partnership that has grown alongside it.