Find What Feels Good
Adriene Mishler is an actress, writer, international yoga teacher and entrepreneur from Austin, Texas. On a mission to get the tools of yoga into schools and homes, Adriene hosts the YouTube channel Yoga with Adriene, an online community of over 12 million subscribers.
The Challenge
Find What Feels Good (FWFG), spearheaded by the renowned yoga instructor Adriene Mishler, emerged as a sanctuary for yoga enthusiasts worldwide, offering a sense of community through its private app. Despite its success, FWFG recognized the need for a dedicated team to hone its brand presence and ensure its message resonated on a deeper level. They envisioned being more than a yoga platform; they wanted to be a community of wellness in all areas of life.
The Awakening
In our initial brand strategy discussions with FWFG, a profound insight emerged: the brand's essence could extend beyond yoga to encapsulate the philosophy of "finding what feels good" in every facet of life. This broadened vision ignited Emery's creative engines. We began crafting comprehensive brand campaigns tailored to Adriene's extensive YouTube following, aiming to nurture and expand the FWFG community with this enriched brand ethos.
Logo Marks*
Primary Mark
Reverse
* This original FWFG logo was by Joshua Minnich. Emery was then entrusted to further develop the brand identity, extending its application across various touchpoints.
Color Palette
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Night Sky
Subtle Sand
Calming Blue
Serene Green
Honey
Hammered Gold
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Headlines
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Subheadings / Buttons
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
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Body Copy
The Transformation
Our collaboration with FWFG blossomed into a deeply personal and professional partnership. Adriene, recognizing the value Emery brought to her brand's journey, welcomed John Emery into her team as the Director of Brand. Together, we're setting ambitious goals for the FWFG app and beyond, ensuring that every initiative we undertake is imbued with the spirit of finding joy and wellness in every moment. This ongoing relationship continues to enrich FWFG and Adriene's ventures, fostering a community united in the pursuit of what truly feels good.
Client Testimonial
"The Emery team have this special blend of true professionalism and heartfelt leadership that make you feel seen while also being pushed to a new, and probably necessary, edge."
Adriene Mishler — founder of FWFG.com