Led by Jason Szczuka, Bon Secours Mercy Health's chief digital officer, Accrete was designed to form a growing coalition of provider systems, data and technology companies bringing best-in-class digital solutions to market.

The concept was sophisticated and the mandate was clear — but a new entity launching from inside one of the country's largest health systems carries its own particular pressure: it needs to arrive looking like a serious, independent force from day one.

With a hard launch deadline and a leadership team already in motion, Accrete needed a brand that could hold up in boardrooms and startup conversations alike — built fast, built right.