St. Peter’s
Founded in 1961, St. Peter’s Episcopal Church is a thriving community of families with young children and active seniors who gather for worship, service, and fellowship.
The Challenge
Despite being a vibrant, progressive, and inclusive community, St. Peter's Episcopal Church in Arlington, Virginia was struggling with an outdated design that was deterring younger generations from engaging with their community.
The Awakening
Emery approached the challenge by preserving their traditional iconography while infusing it with modern design elements. This delicate balance respected the church’s heritage while making it appealing to a younger audience.
Logo Marks
Stacked
Horizontal
Horizontal
Color Palette
Primary Palette
Cloud Burst
Royal Red
Golden Fields
Secondary Palette
Gray Blue
Glacier
Shadow
Mist
Typography
Primary Typeface
Usage
Headings 1
Aa
Secondary Typeface
Usage
Headings 2
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Tertiary Typeface
Usage
Body Copy
The Transformation
The rebranding initiative led by Emery resulted in new leadership opportunities and healthy growth within the community. St. Peter's has experienced a revitalization that resonates well with both existing congregants and newcomers alike, fostering a dynamic community atmosphere.
